Since the 1950s, traveling by plane has become more and more popular. The airline industry is a booming success, but it has one problem: it can’t always effectively communicate with its passengers.
In March 2017, it was suspected that a language barrier was the root cause of two planes colliding in Spain, and there have been a number of incidents on airplanes where passengers are escorted off of the aircraft or do not understand how to safely ride on a plane because of a language barrier.
In this article, you will learn everything you need to know about translation for the airline industry. Mainly, you will learn why translation for the airline industry is important and the type of translation services to the airline industry that may be relevant to you, a few things your company may need to translate, and how VEQTA can help you translate materials relevant for all material for air travel today, from helping all of your passengers get on board to when it comes to flying safely.
WHY TRANSLATING FOR THE AIRLINE INDUSTRY IS IMPORTANT
More people than not have a deep-seated fear of flying. Many have issues with heights, so being thousands of feet from the ground can make them feel uncomfortable, and others have a fear of crashing or being injured during a flight.
As a business in the airline sector , it is your job to provide every one of your passengers with the information they need to breathe easy when they’re up in the air. Translating for the airline industry is important because you have to make sure that everyone is well aware of their passenger information, as well as any safety information they need to know in the event that something does happen during the flight. Not only are you bound morally to tell your passengers these safety tips, you are most likely bound by the law to provide information on flight safety to your passengers, no matter what language they speak. The airline industry is interesting in that airports are a great place to see people of all cultures who speak different languages and have different opinions on society. Translating your information into a language they can easily understand will be important to your success with the customers and customer retention.
If you are successful with a passenger, they are more likely to recommend your airline to their friends and family. This can lead to increased ticket sales and better reviews!
A FEW MATERIALS YOU MAY NEED TO TRANSLATE
As a manager of an airline, you need to make sure your information is easily understandable to all who board aircraft that are a part of your airline. Some things you may need to translate for the airline industry can include:
• EMERGENCY ACTION PLANS: If something unexpected occurs or go wrong during your plane ride, your passengers need to know what to do. Many flights include an English version of these instructions which are played over a loudspeaker before take-off. It is always a great idea to provide a pamphlet in the languages spoken by potential passengers. This way, your passengers can’t say that they didn’t know what to do in case of an emergency.
• IN-FLIGHT RULES: Different cultures do different things, so you may need to detail the rules of flight in some sort of pamphlet or on a flyer. This could include rules about smoking and what you can and can’t have under your feet during flight. Not only will this help your passengers understand what is expected of them, it can also help cut down on flight attendants having to correct these issues before take-off and during flight.
• TICKETING INFORMATION: It may be difficult for a person who doesn’t speak your language to understand how to get to their gate or which plane they should be on. Instead of providing them with information in your language, you could translate the information so they can easily understand it.
• IN-FLIGHT ENTERTAINMENT SYSTEMS: This involves interactive menus, display information in-flight data, or games.
• INFLIGHT AUDIO SYSTEMS: This can involve both translation and voiceover dubbing of pre-recorded messages and announcements.
A great tip to help your passengers understand your information more easily is to be concise with your language and use lots of graphics that can easily be edited to show your passengers what they can and can’t or should and shouldn’t do in a given situation.
HOW VEQTA CAN HELP
If you’re looking to translate your airline information, you can do so with VEQTA. Our company is able to translate and localize your information in more than 50 languages using skilled and professional translators who live in the same area as your target market.
For more information, send us an email today!