Blog

The Art of the Written Word: Calligraphy in Multilingual Branding and Localization

In a world of digital fonts and instant design tools, calligraphy might seem like a relic of the past—but in branding and localization, it’s anything

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Voice, Language, and Nuclear Policy: Why Localization Matters in the Debate on Nuclear Waste Recycling

The conversation around nuclear energy and recycling spent nuclear fuel is intensifying, particularly in the U.S., where recent legal debates and policy proposals have reignited public and

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Why Thai Copywriting Matter More Than Ever -Selling Condos in Bangkok After the Quake

The earthquake may be behind us, but its impact still lingers—especially in the minds of potential homebuyers. They’re no longer just comparing price per square

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Localization and Translation Amid Economic Shifts

Economic shifts, including inflation and recessions, significantly affect your localization and translation strategies. Rapid changes in global economic conditions require immediate adjustments in how businesses

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Localization Implications of the Expansion of BRICS

The BRICS alliance—Brazil, Russia, India, China, and South Africa—is expanding significantly. Saudi Arabia, UAE, Iran, Ethiopia, Egypt, and Argentina have recently been invited to join.

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Trade War Industry Winners

What Industries Benefit from a Trade War? Trade wars, like the U.S.-China conflict, have reshaped industries, forcing shifts in supply chains, production, and localization needs.

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Procuring Translation Services: Why an Active Approach Matters

When procuring translation services, you might think your role ends once the project is handed over. It doesn’t. Quality translation requires your active involvement to

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Localization Trends in 2025: Beyond AI

Key Shifts Shaping the Industry with a Focus on Asian Languages The localization industry is evolving fast. AI is transforming translation, but the focus is

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How Does a Trade War Impact the Localization Industry?

A Mixed Impact on Globalization and Language Services Trade wars, like the ongoing U.S.-China tensions, are reshaping global trade, supply chains, and regulations. These shifts

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How Are Focus Groups (FGDs) Used in Localization?

Understanding Local Consumers to Enter New Markets Expanding into a new market requires more than just translating packaging or ads. You need to understand local

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