Transcreation

Many businesses have learned the hard way that an ad or marketing campaign that worked domestically may not have the same charm when translated into a foreign language. For example; auto giant Ford found that in Belgium, enticing customers with a dead body in every car isn’t the best way to make a sale! Hoping to promote superb manufacturing, Ford launched a PR campaign in a European country that executives believed said: “Every car has a high-quality body.” However, when translated, the slogan read, “Every car has a high-quality corpse” – a far cry from the image they were hoping to portray.

Famous blunders like that never happen with VEQTA Translations. That’s because of our native translation, editing and proofreading teams are familiar with the cultural nuances important to successful marketing and advertising translation. This service is also referred to as transcreation which gives the translators permission to more freely paraphrase the source content for the purpose of conveying the same thought in the target language while avoiding a too literal translation.

We provide translations that support any business anywhere! Rolling out a product or service to a foreign market can be a huge challenge, and not just for new customers. Naturally, it carries the risk of failure. What if the overseas target market doesn’t respond to the product the way domestic markets do? What if the marketing message falls on deaf ears?

Your international marketing and advertising teams rely on an accurate translation of your carefully crafted marketing message. VEQTA Translations provides accurate and affordable business translations aimed to penetrate global markets. Let us take the lead on your next translation project and you’ll find a committed team that will not let you down.

Platforms for which we have provided marketing translation includes:

We can also provide you with the layout and Desktop Publishing service necessary to fit the translated copy into your documentation. We can work with all major industry-standard software.

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