Enhancing Customer Experience for the hospitality industry through translation

Professional hospitality translation services, suitable for the industry, need to utilize a proven methodology for the translation process, such as those provided by VEQTA Translations. This quality assuring approach plays a crucial role in the interaction between the service provider and the customer. By offering accurate and culturally sensitive translations of menus, guides, promotional materials, and websites, VEQTA’s translations ensure that guests feel welcomed and valued, regardless of their linguistic background. VEQTA’s hospitality translation services enable hospitality businesses to broaden their reach and appeal to a wider audience and in turn facilitates the Customer experience.

By presenting their offerings in multiple languages, our company not only enables our clients to enhance accessibility but also reinforces the brand’s local and international presence and reputation.

Think the travel industry does not use much jargon or acronyms? Think again!

These are just some terms of phrases courtesy of Travel Terms Glossary (travelwta.com)  that a translator may expect to see in source material for translation for the hospitality industry.  Hospitality terms such as these below are tailored to give a clear understanding and define the concept it represents and therefore requires careful translation:

• AIO Variables: Describes activities, interests, and opinions for categorizing and assessing consumer lifestyles.
• ASC Fee: Stands for Administrative Service Charge, usually akin to a change fee or a charge for ticket exchanges.
• Actual Time of Arrival: The exact time a vehicle reaches its destination, as opposed to the Estimated Time of Arrival (ETA).
• Add-on: An extra feature or service added to travel plans, typically for an additional cost.
• Adoption Rate: The ratio of tickets booked online compared to those booked through traditional, agent-assisted methods.
• Bumping: The act of denying boarding to passengers with valid tickets due to overbooking, with compensation offered under certain circumstances.
• Cashless Cruising: A system on cruise ships where all purchases are charged to a guest’s room account, to be paid at the end of the trip.
• Chunnel: Slang for the Channel Tunnel, the undersea rail connection between England and France.
• Common Carrier: A licensed transportation service available to the public.
• Couchette: A sleeping berth in a train, usually with multiple beds.
• Deadheading: Travel without passengers, typically for relocating crew members to their next work location.
• Demand Generators: Initiatives aimed at increasing interest in a destination.
• Drop-off Charge: A fee applied to a rental car returned to a different location from the pickup point.
• Estuary: A coastal area where river currents meet the sea or ocean, often characterized by brackish water.
• Fare Aggregator: A tool that gathers fares from various sources to help users find the best price, usually redirecting them to airlines or OTAs for booking.
• Familymoon: A honeymoon that includes children from previous relationships or marriages.
• Fly/Drive Tour: A package deal that includes flights and car rental, sometimes with additional elements.
• GDS: Global Distribution Systems, technological platforms for booking travel services like flights and hotels.
• Half Pension: A hotel rate that includes breakfast and one other meal, typically dinner.
• Inbound Operator: A local travel company that specializes in services for visitors from abroad.
• Inbound Tour: A tour designed for foreign visitors.
• Non-Changeable Ticket: A ticket that cannot be altered post-purchase without incurring substantial fees.
• Occupancy Rate: The proportion of available rooms or seats that are occupied during a specific timeframe.
• Open-jaw Itinerary: Travel arrangements where the return flight departs from a different location than the arrival flight, or where the destination varies from the starting point.
• Outbound Operator: A firm organizing trips for people traveling abroad.
• Overbooking: The practice of accepting more bookings than there is capacity for, based on anticipated no-shows.
• Passenger Facility Charge (PFC): An airport-imposed fee on each passenger for facility maintenance and upgrades.
• Override: An extra commission given to agents or agencies for surpassing sales goals, in addition to the standard commission.
• Per Diem: The daily cost of a cruise per person, as used in the cruise industry, denoting a “by the day” rate.
• Port-Directional: A nautical term indicating the left side of a ship or aircraft when facing forward.
• Porthole: A circular ship window allowing for light and air in cabins.
• Posada: A small inn or lodge in Spanish-speaking countries, sometimes offering meals.
• Prix fixe: A fixed-price menu offering a limited selection of dishes.
• Published Fare: The official price of a flight or service as listed by an airline or provider.
• Pull Strategy: A marketing approach aimed at generating consumer demand to drive product or brand engagement.
• Reasonable Number: An estimate for forecasting break-even points or for determining viable group sizes or prices.
• Receptive Operator: A firm providing local services to tourists on behalf of travel agents and tour operators.
• Relationship Marketing: Marketing tactics focused on cultivating long-term customer relationships to encourage loyalty and repeat business.
• Run-of-house (ROH): A hotel rate that allows assignment of any room type upon check-in, based on availability.
• Sea bands: Wristbands designed to prevent seasickness by applying acupressure, offering a non-medicinal alternative.
• Scheduled tour: A travel experience offered regularly by a tour operator, available to the general public.
• Sommelier: A wine expert in fine dining establishments, specializing in wine selection and service.
• Single Supplement: An additional fee for solo travelers using a room or cabin typically intended for two.
• Tiered Override Plan: A commission model that offers higher rates as sales targets are exceeded.
• Transcon: Abbreviation for transcontinental, usually referring to flights spanning a continent.
• Transient: A traveler staying for a brief period.
• Travel Policy: Guidelines set by organizations for managing business travel and related expenses.
• Travel Institute: An organization offering education and certification in the travel industry.
• Travel Experience: The collective impact of a trip, including all activities, accommodations, and interactions.
• Value-based Pricing: Pricing strategy based on the perceived value to the customer, not the cost of production.
• Wet bar: A section in a hotel room with a sink and typically stocked with drinks and glasses.

Source content written in English in Europe and in Asia may also make use of different phrases and vary in style making it vital that the translator is experienced and that a full translation, editing and proofreading process is carried out.

Ready to localize your content for the hospitality and travel industry? Contact us for a quotation today!