Localization Case Study: Localizing Smart Pet Tech for the Malaysian Market

PETKIT required high-quality translations of large volumes of content, including product manuals, mobile app interfaces, packaging, and marketing materials.

Given the specialized nature of the content—ranging from technical product features to lifestyle copy—it was crucial that the translator not only possessed strong linguistic skills, but also a deep understanding of consumer behavior in the pet care industry. 

It was equally important that the translator be an animal lover, someone who could relate to the emotional bond between pet owners and their furry companions. This ensured that every word resonated naturally with PETKIT’s end-users in Malaysia. 

VEQTA assembled our team led by a native Bahasa Malaysia translators with a passion for cats, pets, and smart home technology. This linguist took the time to thoroughly research PETKIT’s product range—from smart feeders and self-cleaning litter boxes to water fountains and health monitoring apps—to ensure terminology was accurate, brand tone was preserved, and technical clarity was maintained throughout. 

Scope of Work 

• Language Pair Translated: English to Bahasa Melayu 

• Words Translated: High-volume translation English to Malay language completed. 

• Content Types: Product descriptions, instruction manuals, app UI strings, digital marketing assets 

• Turnaround: Managed through staggered delivery cycles to align with product launch timelines 

Outcome 

Thanks to VEQTA’s hands-on approach and carefully matched linguistic talent, PETKIT’s localized content successfully retained its engaging brand voice while ensuring clarity, functionality, and emotional appeal for Malaysian consumers. The collaboration also supported PETKIT’s continued market expansion across Southeast Asia with culturally relevant and linguistically polished content.